Advertising Continue reading below If Google awards high CTR bonus points to other websites, your relative performance will decrease. It's not that you were penalized; it's just that you didn't get the rewards. 4 essential ways to increase your Google CTRs Many expert SEOs will tell you not to waste time trying to maximize your CTRs because that is not a direct ranking signal. Let's build more links and create more infographics, they say. I couldn't disagree more. If you want to rank better, you need to attract more people to your website. (And getting people to your website is the whole point of ranking anyway!) and many other technologies look at user engagement signals to determine the quality and relevance of pages.
We've already seen evidence fax list that CTR matters to Google. So how do you increase your Google CTRs - not just for a few days, but sustainably? You should focus your efforts on four key areas: Advertising Continue reading below Optimize pages with low organic quality scores: Download all your query data from Google Search Console. Sort your data, determine which of your pages have a lower than average CTR, and prioritize them. Don't risk turning one of your unicorn pages with an awesome CTR into a donkey with a terrible CTR! It's much less risky to turn a donkey into a unicorn! Combine your SEO keywords with emotional triggers to create compelling headlines: Emotions such as anger, disgust, affirmation, and fear are proven to increase click-through rates and conversion rates.
If everyone you want to beat has already designed optimized title tags, then packing an emotional portfolio will give you the edge you need and make your listing stand out. Work to improve other user engagement metrics: Like click-through rate, we believe you need to have better-than-expected engagement metrics (e.g., time on site and bounce rate). This is a signal of critical relevance! Google has enough data to know expected (e.g. industry, query, location, time of day, device type). If your content performs well, you will likely get a ranking boost. If your content performs poorly, there isn't necessarily a penalty, but you definitely won't get bonus points. Use social media ads and remarketing to increase search volume and CTR: Paid social ads and remarketing display ads can generate serious awareness and exposure at a reasonable cost (no more than $50 per day ).