From her practical experience in the new media of MINISO in the past few years: Win in cognition, find the right position. Platform selection, strategic layout. Scientific implementation, product executive email list and effect integration. The team is the first, it depends on the people. Next, we will expand the three points to share with you briefly. 1. Winning in cognition The corporate official account is empowering for "brand, communication, and service". The executive email list value of "new media" can be maximized only by combining new media with the company's brand tonality and user needs.
For example, if you follow the official accounts of these brands, you will find: MINISO’s official account, very famous; HEYTEA’s official account, very Home official executive email list account, very good. These are all enterprise accounts, and they are all corporate public accounts with more than 100,000 articles read. It can be said that companies that are serious about new media will usher in the spring, which is most vividly reflected in these accounts. There is no doubt that these brands are operating their own media with great care: Like executive email list MINISO, which closely combines the brand concept of "health, leisure, high quality and creativity" to be a "leader of life.
HEYTEA writes different stories for new products and new stores around the brand concept of "cool, inspiration, Zen, and design also uses the brand "minimalist skin care concept" to open up a road of its own with a unique and simple style. 2. Content is the core If it is the executive email list first step to clarify your brand positioning and find the target users of the official account, then the content is the core, and the applause can only be continued if users applaud. Content that catches the attention of young people is more effective, interesting, updated executive email list quickly, personalized, and good-looking. So when doing new media, you must think about these things: how to build a playground and make fans very happy.