Making your email accessible benefits everyone . As Jason mentioned above, accessibility isn't just for people with permanent disabilities. There are temporary disabilities, like breaking your arm, and situational disabilities, like going out in the sun or riding the subway and losing connectivity. When you think of accessibility in this way, it's easy to see how suddenly everyone can be affected by something inaccessible. Ignoring accessibility not only creates frustrating user experiences, but prevents you from building lasting and valuable relationships with the majority of your subscriber base and future subscribers. There are so many things you can do to make your email accessible, but maybe start with small steps. Create a plan that starts with implementing small changes,
like adding language tags or left-aligning your text, that you can develop over time, so it doesn't seem like you were adding a ton of time to your workflow. once. In the webinar, you mention focusing your testing efforts on the email clients your subscribers are using, but how do you know that? Whitney: It's entirely possible that your ESP doesn't provide E-Commerce Photo Editing Service that kind of data. Using a tool like Litmus Email Analytics can help fill these gaps. What devices are your subscribers using? What version are they on? A third-party tool can help you see what your email-to-email subscriber landscape looks like. Jason: If you don't have access to a third-party tool, you can get a pretty good idea of what your subscribers are using by looking at your subscriber list.
Many people may have signed up using their Gmail and Yahoo addresses, for example. You can also always find out by asking! Run an email survey and ask them for their preferences, and use them to tailor your designs and techniques to this audience. When it comes to approvals for more urgent or time-sensitive campaigns, how do you streamline approvals across multiple stakeholders from different departments who have different skill sets when using technology? Whitney: If a campaign is urgent and you need feedback and approval quickly, it's even more likely that feedback will get lost and mistakes will creep in. So if you work for a brand where spontaneous sends and fast turnaround times are a given, it's even more important to keep all feedback in one centralized place. A tool like Litmus Proof can organize feedback and help move projects forward quickly.