Meituan's e-commerce business is nothing new, but the development of Meituan's e-commerce over the years has been twists and turns. With more and more players entering the game, the competition fax number database on the e-commerce track has become more intense, and Meituan has also made great efforts in the layout of the e-commerce business. With the gradual disappearance of online dividends, Internet companies have begun to "cross-border" to find new ways, so e-commerce, one of the most popular tracks, has become the direction that various companies are scrambling to aim at. In this context, Meituan, which has always advocated "borderless", is no exception. In addition to its main takeaway, it quickly joined the army of cross-border e-commerce. However, as more and more fax number database players enter the game, the competition on the e-commerce track has become more intense. Therefore, in order to snatch the few remaining cakes, many players have begun to increase their stakes one after another, trying to open up a way out from cross-border e-commerce, live broadcast e-commerce, social e-commerce, interest e-commerce and other segments, and Meituan is naturally not to be outdone. It has also made great efforts in the layout of e-commerce business.
Meituan e-commerce is gradually taking shape Although it is nothing new for Meituan to do e-commerce, the development of Meituan e-commerce over the years has been twists and turns. Although Meituan began to deploy physical e-commerce very early, it was helpless to the edge due to various reasons. Since the acquisition of Mengmai.com in July 2013, Meituan has launched its own mobile shopping channel. Data shows that at its peak, the number of active buyers b2b data on Meituan.com exceeded 200 million, and the annual GMV even reached 170 billion yuan. However, in the end, due to the pressure of the "Thousand Regiments War" and the influence of the takeaway business, Meituan e-commerce collapsed for the first time. Even so, Meituan did not stop there, but its re-launch of "Tuanhao Goods" did not fax number database cause much splash either. Meituan’s “Tuanhaohuo” launched in a low-key manner in August 2020, which also indicates that after five years of precipitation, Meituan has returned to the e-commerce track under the pressure of breaking the circle. However, the "group good goods" of the B2C model is vaguely differentiated from the community group buying business, so it has not allowed users to develop good buying habits.
In order to seek a breakthrough, Meituan began to comprehensively upgrade its e-commerce business. Meituan has not only officially upgraded "Tuanhaohuo" to "Meituanhaohuo", but also successively launched "Meituan Shopping" with 30-minute door-to-door delivery in recent years, and "Meituan Flash Sale" with fax number database delivery in about 1 hour. The “Meituan Selection” mentioned the next day will improve the e-commerce business. On this basis, Meituan has further increased its e-commerce business and extended its tentacles to self-operated business. Not long ago, Meituan e-commerce added its own brand-owned franchise stores. Its operation model is similar to "JD.com's self-operated", and the goods are shipped by Meituan e-commerce. At present, the "Meituan Haohuo" app has launched a number fax number database of self-operated franchise stores, such as "Dongpeng Special Drink Meituan Self-operated Flagship Store", "Xiaowanxiong Food Meituan Self-operated Specialty Store", etc., covering food , beverages, household items and many other categories. Although Meituan e-commerce started late, it is gradually taking shape from the establishment of an efficient and fast delivery team, to the establishment of a warehouse with a heavy asset model, and to a gradually expanding supply chain.