Do you know what a Webinar is and what it is for? A web seminar (free or paid), in which we can offer training content to our online audience, has become a very useful resource for the digital strategy of almost any company or professional. These types of videoconferences or live videos are currently finding more and more followers in the business world . This is so, mainly because of the facilities it offers in organizational matters and because of the breadth of the audience that we can capture thanks to this online conference format. Thematic content menu What is a Webinar or webinar and what is it for? How does a webinar work and why has it become such a powerful marketing tool? How does it work and what is the purpose of a Webinar? What tools to use to make a webinar? What is a Webinar or webinar and what is it for?
The word webinar or webinario (as it is known in many Latin American countries) comes from the combination of the English words "web" + "seminar" and refers to a conference or seminar that takes place live and 100% Online, that is, on the Internet. It is not surprising that you hear this word more and more or participate in some of them, and that is that in countries like the United States, more than 80% of companies already use them both with their current clients and with potential clients. A webinar is similar to an in-person meeting in that it allows attendees to interact with each other and share information and content, all done in real time but delivered online via videoconference . When you schedule one, you do it on a certain day, at a certain time, and for a specific duration. And it is that technological advances and high-speed Internet access have made them increasingly popular. How can it help us enhance our digital marketing strategy?
Taking into account that there are still many who are unaware of the benefits of this type of online seminar format, it is that for our guest post we have the collaboration of Elia Barahona. Elia, thanks to the experience gained by having her own project to provide online training, has prepared an interesting article for us in which she will help us understand all the most important aspects of how Webinars work. How does a webinar work and why has it become such a powerful marketing tool? What is a Webinar and why use it in my online strategy? The use of videoconferencing in companies is becoming more and more widespread, which is why it is normal for us to see them as other types of meetings... Only online. Sounds complicated, right? Well it isn't . A webinar phone number database can be simple or complicated, as you want. In general lines, we could say that there are 3 formats. There are 3 different formats or ways to make them: You can do it yourself (as a single speaker) and stream it from your home or office. Have co-presenters assist you in presenting (either alongside you or from a distance). Or participate in an online conference with several presenters distributed around the world. Depending on the size and scope you want the event to have, you can work on the themes a little more or a little less.
Now, it will always be less complicated to carry out a webinar than to carry out a face-to-face seminar or conference, since -technically- to carry out this type of format you only need Internet access, a computer or Tablet and a program with which to retransmit. On the other hand, for a face-to-face conference you need to organize the venue, the audiovisual equipment, the food for the participants and the control of tickets, among many other items. From the point of view of a participant, when you register as such for a webinar, what you see is a person who is talking about a certain topic and usually has a power point presentation that you also see on your screen.
You, as a participant, can ask the speaker questions or comment through a chat and many times you can even raise your hand (virtually speaking) with a button and the speaker can give you voice/audio so that you participate actively (this is nothing complicated in practice since it consists simply of pressing a button). Now that we have defined what a webinar is and you have a clearer idea on the subject, you may be wondering: How does it work and what is the purpose of a Webinar? The operation of this type of web seminars or video conferences has several purposes and when you decide to do one, you should always be clear about your ultimate goal.