compared to an entire site). For this, google wants to take into account the expertise of the content creator and the content creation process. Authority is based on expertise and takes into account three elements:the authority of the content creator the authority of the content itself the authority of the site as a whole to be authoritative, you have to be a recognized expert on the subject,
whether it is a brand or a person. We know that links and mentions are also essential, although they are not mentioned directly in the sqeg. Like authority, trustworthiness company employee list is assessed at several levels: the reliability of the content creator the reliability of the content itself the reliability of the site as a whole trust is a matter of reputation. And reputation matters,
especially when authority and expertise matter. As a component of that, I think overall online sentiment is a key element of trust. You can read more about this in previous articles here and here. Many signals contribute to your online success. If you need help, check out our seo services or contact us today!market and do SEO during COVID-19, check out my previous article Don't Quarantine Your Marketing. If you would like help navigating the online changes for your business, contact us immediately.