Forum Posts

hremon716
Feb 28, 2022
In Fashion Forum
If you work in email marketing, you know that getting a good email isn't easy. From writing, designing, coding, getting feedback from your team, and analyzing the results after submission, the process involves a multitude of steps and stakeholders. Keeping it all under control can seem like an impossible task. So how can you keep your common sense in the email production process, while ensuring that every email you send is configured to generate the best possible results? There's a secret to keeping the moving parts together to shape a well-oiled email marketing machine: it's about creating a bulletproof workflow with seamless collaboration across teams. We've teamed up with our friends at Trello to bring everything we've learned about the perfect email process into a Trello template that you can copy and customize and ultimately make your email workflow more seamless. Get the model → You will see that the email workflow template is organized by columns that represent the different stages of the E-Commerce Photo Editing Service email workflow. As you work on a campaign, your project will move from the left ( New Requests ) to the right through the Sent and Report stages . Let's look at each step of the process in more detail. New requests This column is your place to collect your team's campaign requests, as well as your place to keep track of any projects you want to tackle. Think of it as the messaging team's backlog of ideas and tasks. Manage campaign requests + improve collaboration with forms If your team sends out campaigns for many different teams and stakeholders, it can be difficult to stay on top of requests. Using a form as a one-stop-shop to manage requests helps you streamline the process and makes it easier to gather key information about each campaign's goal, timeline, and audience. In this template, we use the Typeform power-up to collect email requests and pipe key information directly into the New Requests column of our Trello board. It automatically generates a table with key campaign information:
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hremon716
Feb 28, 2022
In Fashion Forum
Making your email accessible benefits everyone . As Jason mentioned above, accessibility isn't just for people with permanent disabilities. There are temporary disabilities, like breaking your arm, and situational disabilities, like going out in the sun or riding the subway and losing connectivity. When you think of accessibility in this way, it's easy to see how suddenly everyone can be affected by something inaccessible. Ignoring accessibility not only creates frustrating user experiences, but prevents you from building lasting and valuable relationships with the majority of your subscriber base and future subscribers. There are so many things you can do to make your email accessible, but maybe start with small steps. Create a plan that starts with implementing small changes, like adding language tags or left-aligning your text, that you can develop over time, so it doesn't seem like you were adding a ton of time to your workflow. once. In the webinar, you mention focusing your testing efforts on the email clients your subscribers are using, but how do you know that? Whitney: It's entirely possible that your ESP doesn't provide E-Commerce Photo Editing Service that kind of data. Using a tool like Litmus Email Analytics can help fill these gaps. What devices are your subscribers using? What version are they on? A third-party tool can help you see what your email-to-email subscriber landscape looks like. Jason: If you don't have access to a third-party tool, you can get a pretty good idea of ​​what your subscribers are using by looking at your subscriber list. Many people may have signed up using their Gmail and Yahoo addresses, for example. You can also always find out by asking! Run an email survey and ask them for their preferences, and use them to tailor your designs and techniques to this audience. When it comes to approvals for more urgent or time-sensitive campaigns, how do you streamline approvals across multiple stakeholders from different departments who have different skill sets when using technology? Whitney: If a campaign is urgent and you need feedback and approval quickly, it's even more likely that feedback will get lost and mistakes will creep in. So if you work for a brand where spontaneous sends and fast turnaround times are a given, it's even more important to keep all feedback in one centralized place. A tool like Litmus Proof can organize feedback and help move projects forward quickly.
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hremon716
Feb 28, 2022
In Fashion Forum
When exporting, you also have the option of adjusting the number of colors saved in the image file's color map. The lower the number of colors, the smaller the file size. To get the best combination of optimized file size and color fidelity, choose: 128-256 colors for videos 64-128 colors for animated illustrations If you really want to fine-tune your file size, you can combine your color table changes with the dither percentage. A higher dither percentage leads to smoother gradients, even with a limited color table. For example, a grayscale with only 8 bands of color becomes a smooth gradient with 100% dithering enabled. Higher dithering combined with a lower end color table for videos might just be the sweet spot for a GIF that looks good but loads quickly. 10. Simply reduce video quality and file size with Lossy Want to optimize your GIF file size without all the fine-tuning involved with color tables and dithering? Selecting a loss level of 20-40% reduces file size and some quality all at once. You can play around with these percentages to find the balance between quality and file size that works for you. Watch Evan's entire E-Commerce Photo Editing Service Litmus Live talk Looking for even more tips on how to create animations that delight and help subscribers? You can watch Evan's entire Litmus Live talk below! What's your secret to optimizing animated GIFs for emails? Good GIFs can add context and fun to an email, while a GIF gone wrong can distract from the message or cause subscribers to avoid your emails altogether. What are your tips for optimizing animated GIFs for emails? We'd love to hear them in the comments below! Evan's best practice suggestion is "adaptive" color reduction. This algorithm samples the colors that appear the most in an image and provides the right balance between file size and color fidelity. 8. Keep "Transparency" On GIFs often handle transparency poorly, applying a hard white edge around elements when set to a transparent background. If you want to use animations on a transparent background, animated PNGs are the way to go . So what is this “transparency” checkbox in Photoshop actually for? It allows pixels that have not changed from frame to frame to remain as they are. This means that areas of the GIF that remain constant from frame to frame do not need to be reloaded. Evan suggests leaving this option enabled most of the time, as it can reduce your file size by a third or more.
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