Forum Posts

mahfuj Cr7
Jul 30, 2022
In Fashion Forum
The author mainly analyzes and summarizes the CRM business in the B2B direction around the business scenario, showing the unique format of the CRM business in the B2B industry. In this article, I will share the theoretical core of CRM with you from my personal perspective, and then combine the B2B industry to analyze the industry characteristics and product function focus of B2B marketing. Due to the limited space, the content will mainly focus on the description and analysis of business scenarios, while ignoring the sharing of some minutiae product functions, please forgive me. My qualifications are still inexperienced, if there is any inappropriate or unreasonable content, please criticize and correct me. 1. Theoretical Definition and Core Purpose of CRM First, let's make an introduction to the theory of customer relationship management: CRM refers to customer relationship management. The core purpose of its theory is: to efficiently phone number list achieve the lowest cost business growth for enterprises through scientific customer management methods. Therefore, customer relationship management is essentially a management method, rather than the name of a specific type of software product. The core point of the management method is business growth; all customer management methodologies are built around this core purpose, and the way to achieve business growth is actually to bring more potential customers to the enterprise through the shortest time and the lowest cost. Bring as much value as possible. So where does the value come from? 1.1 Sources of business growth Business growth comes from four directions: Convert potential customers into formal customers; Customer loyalty to brands and products; Increase the value contribution of existing customers; Self-propagation from existing customers.
What does a CRM business in the B2B industry look like?
 content media
0
0
1
 

mahfuj Cr7

More actions