Forum Posts

Raihan Ali
Apr 02, 2022
In Fashion Forum
Getting your brand's content referenced – or even email list linked – by major media outlets can help establish it as an authority within your industry and increase its visibility. However, this type of coverage is something most companies can only dream of. At smx advanced this year, amanda milligan, marketing director atfractl, explained the techniques she's used to create data-driven content, which has seen her client cover cnn, the today show, npr and more. Listen to his full insights session above, then keep reading for his tips on how to pitch your content to publishers. The full transcript is also below. When pitching your content to publications, milligan recommends keeping the following points in mind: consider both the publisher's authority and their target audience. Reader interest is ultimately what publishers will consider when making decisions about managing your content. In your correspondence, indicate why their email list readers would find your information interesting or useful. Find out how often a journalist or editor publishes content. If it's monthly, for example, you're much less likely to get published than if it's daily or weekly. Also look at the type of content they post (text only, infographics, interactives, videos, etc.) and make sure your content is consistent with that. Don't be generic. Journalists and editors receive to email list ns of pitches every day, and many of them are always template-based. Take the time to research the writer and publication and reach out in a real, “human” way – they are someone you are talking to, after all. Think about what you would say in real life and apply it to your online communication. Learn more about smx advanced 2019 download the new periodic table of seo factors (updated for 2019) smx advanced overtime: your questions about web spam and penalties answered here's how a learning mindset can propel your marketing career how to use shopping campaigns to increase business leads for b2b can't listen now?
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Raihan Ali

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