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sifat
Feb 15, 2022
In Fashion Forum
The Digital Marketing Institute was named ‘Membership Organization of the Year’ at the 2020 Memcom Excellence Awards. The DMI also won the highly commended award for Best E-Learning / Online Education Initiative. The memcom membership excellence awards Philippines Photo Editor celebrate the innovation and hard work that goes into running membership organizations and are independently judged by panels chosen for their expertise and experience. The awards celebrate innovation, best practice, achievement, and dedication. This prestigious ‘membership organization of the year’ award honours professional organizations who have gone above and beyond in their services to their members, the profession they represent, and the society as a whole. The Best E-Learning/Online Education Initiative recognizes the most impactful online education services or training programs, courses or events. DMI was shortlisted with a fantastic group of organizations and we are delighted to be in the company of such prominent and respected professional organizations. The win and highly commended awards were the cherries on top. “Its an honour and a privilege to have the work we do for our members recognized by such an esteemed awarding body - the award speaks to how we have fulfilled and continue to fulfil our member promise to “Get in The Game” for them and with them. This is a considerable achievement and a testament to the member community we’ve built”
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sifat
Feb 15, 2022
In Fashion Forum
September just happened to be a fantastic month for DMI membership as we reached the amazing total of 100,000 members and also received a recognition of Membership Organization of the Year 2020, by UK-based MemCom Excellence Awards. We're thrilled by the support and encouragement! Still, the world moves on and the news cycle continues to swirl around the two Ps - Pandemic and Politics - and the many intersections between the two which affect the digital marketing world: one such being Google’s plan to block political ads right after the US Presidential election polls close. But we’re here to bring you some other stories of interest from around the universe. The Fearless Woman September Update: RBG, Uber Eats, KFC, & Instagram Heroes One of the biggest news stories this month was the death of US Supreme Court associate justice, and feminist icon, Ruth Bader Ginsburg. An arresting tribute to her was this image of her characteristic lace collar placed on the famous ‘Fearless Girl’ statue located near Wall Street. The image appeared in a full-page ad in The New York Times placed by State Street Global Advisors (who originally commissioned the statue). This interesting story of branding and public symbols is covered by The Drum who also look at the history of the statue and the high-risk campaign that launched it in 2017. Wash Your Hands, Don’t Lick Your Fingers September Update: RBG, Uber Eats, KFC, & Instagram Heroes When fast-food giant KFC had to halt their latest campaign just before its launch, they came up with a novel approach. Taking a poke at themselves and their own long-held branding, they managed to create a campaign that can be released in every market. No matter what stage of the pandemic a country is in, hygiene is an issue, and KFC is playing on that. Their age-old slogan, “it’s finger-licken’ good”, is visibly blurred out in the campaign Photo Editing Services images. In the words of creative director at KFC’s agency, Mother, Hermeti Balarin: "There's this sense of unity around the globe right now. It's the first time ever for at least two generations we've had everyone feeling the same about something. As horrible as the pandemic is, it has created a unique insight or context for everyone to actually riff off." Read more. The Natural World - Now on Instagram September Update: RBG, Uber Eats, KFC, & Instagram Heroes Instagram will be 10 years old on October 6 - wonderful timing to also celebrate the most exciting event on the platform this year. David Attenborough, the 94-year old English naturalist, launched his Instagram account on September 24th saying “The world is in trouble”. People paid attention very quickly: in fact he actually broke a world record when he managed to rack up one million followers in just over 4 hours, beating the record previously held by Jennifer Aniston (by 30 minutes!). At time of writing, at 4.7 million followers, he still has a way to go to catch up with Greta Thunberg (10.5 million), but we’ll give him a week or two! There’s No Place Like Home There is much discussion about the new normal of working from home and how 2020 has changed it forever. The increased interest in home decor and improvements is apparently typical of any pandemic as explained in this Forbes article. In Ireland, at least, there is a discernible interest in people taking the opportunity to move from urban to rural areas. Companies like Google are still considering models of home/office hybrids while we should all perhaps be aware of how some employers might be keeping an eye on their employees at home. And there was Jerry Seinfeld’s piece on how New York is still the greatest city in the world in which to work from home. And here's a fascinating fact: Uber Eats is now more successful than Uber’s ride-hailing service - as people have stayed home. At the end of August, Uber Eats launched an in-app CPC-based ad platform for restaurants. And their most recent spot is a splashy commercial where two inter-galactic heroes face off in a… umm... duel over their choice of takeout. Luke Skywalker and Captain Picard? That's the level at which the restaurant and food business has changed during 2020.
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