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xajegi33281
Apr 03, 2022
In Fashion Forum
However, while high rates of return are great, most companies care much more about absolute returns. Indeed, our research confirms this when we examine email marketing programs in terms of sophistication. Marketers who described their email marketing job title email list programs as unsophisticated reported an email marketing ROI of 44:1 on average. Medium sophistication programs reported a 40:1 return on investment. And sophisticated email marketing programs job title email list have reported an ROI of 38:1. The more sophisticated programs show a clear shift in focus from maximizing rates of return to maximizing overall returns, which is what you want from a business perspective. Who cares if the next $500,000 investment you make in your email program yields a 38:1 ROI instead of 40:1? It's still so much better than what you can do with just about anything else. Brands only get highest total returns after email marketing ROI peaks However, even among sophisticated programs, the ROI of email marketing is incredibly high. Some job title email list have argued that the high ROI of email marketing is a sign of industry-wide mismanagement. They argue that, given the high returns, companies should invest so much more in their programs that they job title email list lower their rates of return to reasonable levels like 20:1 or even lower. In doing so, they pushed their absolute returns through the roof. Part of the reason this isn't happening may be because... The ROI of email marketing is so high that it often puts a damper on further investment. Rather than high ROIs prompting more investment in email marketing, they generally seem to have the opposite effect. Looking at 2018 email marketing budget job title email list changes, companies that reduced or maintained budgets for email creation, testing, analytics and other tools saw ROI of email marketing by 39:1 on average. In contrast, companies that increased their spending on such tools had a 36:1 return on investment. Email Marketing Leadership Series job title email list What leads to better returns? In our CMO's guide to email marketing ROI, we analyze email programs and ROI figures from hundreds of brands to examine what factors correlate with high email marketing returns. mail - and those that aren't - and provide practical advice on how you can help your team see measurable results. ROI improvements, faster.
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